How to recognise it
A long, narrow rectangle, a short strap and a flap with a clasp or logo. Carried pressed to the side.
Where it comes from
In 1997 Silvia Venturini Fendi designed the Fendi Baguette, made famous by Sex and the City. It became fashionable again in 2019.
Who and when it suits
An elegant day-to-evening bag. It goes with a cocktail dress, jeans and a blazer.
Variations and look-alikes
It comes in leather, velvet, satin, sequins or embroidery, on a short strap or with an extra chain. A dressier version suits the evening. It differs from a clutch in its short strap.
How to style it
- Carry it tucked under the arm.
- With a cocktail dress in the evening.
- With jeans and a blazer by day.
- Choose a flap with a firm clasp.
Similar styles
ClutchA clutch is a small, flat bag without handles, or with a hidden chain, carried in the hand.Shoulder bagA shoulder bag is a medium-sized bag with a strap or chain long enough to carry it on the shoulder.Saddle bagA saddle bag is a half-moon or D-shaped bag with a large curved flap, like a horse's saddlebag.
Questions and answers
Frequently asked
01Why is it called a baguette?
It is carried under the arm like a French loaf.
02Who designed the baguette bag?
Silvia Venturini Fendi in 1997.
03Is a baguette roomy?
No, it fits a phone, cards, keys and lipstick.
04How do you carry a baguette bag?
Tucked under the arm, or on the shoulder with an extra chain.
05Is a baguette good for work?
It suits evenings and weekends better; it is too small for work.