New faces modeling agencies in London
There are 30 verified modeling agencies in London, 15 of them holding a state licence or a professional-association membership. Below: every agency with its boards, founding year and application route, a comparison table, and what international models need to know before applying.
London is the centre of the UK's fashion and model market: the British Fashion Council holds London Fashion Week here twice a year, in February and September. Our catalogue lists 30 London agencies, 15 of them BFMA members; most are in the West End (Soho, Fitzrovia, Covent Garden) and in the east around Shoreditch, Old Street and Clerkenwell. Lithuanian models usually come here through a mother agency, with their permission to work arranged in advance.
Where the agencies are in London
The agencies
Premier Model Management
- Women
- Men
- New faces
- Talent
Premier Model Management is a modeling agency based in London, United Kingdom, founded in 1981. It is a member of BFMA.
Storm
- Women
- Men
- New faces
- Curve / plus-size
- Talent
Storm is a modeling agency based in London, United Kingdom, founded in 1987. It is a member of BFMA.
M±P Models
- Women
- New faces
- Senior
M±P Models is a modeling agency based in London, United Kingdom, founded in 1990. It is a member of BFMA.
The MiLK Collective
- Women
- Men
- New faces
- Curve / plus-size
- Talent
The MiLK Collective is a modeling agency based in London, United Kingdom, founded in 2011. It is a member of BFMA.
The Hive Management
- Women
- New faces
The Hive Management is a modeling agency based in London, United Kingdom, founded in 2014. It is a member of BFMA.
Established Models
- Women
- Men
- New faces
Established Models is a modeling agency based in London, United Kingdom. It is a member of BFMA.
SUPA Model Management
- Women
- Men
- New faces
- Talent
SUPA Model Management is a modeling agency based in London, United Kingdom. It is a member of BFMA.
Viva London
- Women
- Men
- New faces
- Talent
Viva London is a modeling agency based in London, United Kingdom. It is a member of BFMA.
Wilhelmina London
- Women
- Men
- New faces
- Sport
Wilhelmina London is a modeling agency based in London, United Kingdom. It is a member of BFMA.
Ugly Models
- Women
- Men
- New faces
- Senior
Ugly Models is a modeling agency based in London, United Kingdom, founded in 1969.
AMCK Models
- Men
- New faces
- Senior
AMCK Models is a modeling agency based in London, United Kingdom, founded in 2008.
Body London
- Women
- Men
- New faces
- Curve / plus-size
- Senior
Body London is a modeling agency based in London, United Kingdom.
Elite London
- Women
- Men
- New faces
- Talent
Elite London is a modeling agency based in London, United Kingdom.
Grey Model Agency
- New faces
- Senior
Grey Model Agency is a modeling agency based in London, United Kingdom.
Compare at a glance
| Agency | Boards | Founded | Membership |
|---|---|---|---|
| Premier Model Management | Women, Men, New faces, Talent | 1981 | BFMA |
| Storm | Women, Men, New faces, Curve / plus-size, Talent | 1987 | BFMA |
| M±P Models | Women, New faces, Senior | 1990 | BFMA |
| The MiLK Collective | Women, Men, New faces, Curve / plus-size, Talent | 2011 | BFMA |
| The Hive Management | Women, New faces | 2014 | BFMA |
| Established Models | Women, Men, New faces | BFMA | |
| SUPA Model Management | Women, Men, New faces, Talent | BFMA | |
| Viva London | Women, Men, New faces, Talent | BFMA | |
| Wilhelmina London | Women, Men, New faces, Sport | BFMA | |
| Ugly Models | Women, Men, New faces, Senior | 1969 | |
| AMCK Models | Men, New faces, Senior | 2008 | |
| Body London | Women, Men, New faces, Curve / plus-size, Senior | ||
| Elite London | Women, Men, New faces, Talent | ||
| Grey Model Agency | New faces, Senior | ||
| Named Models | Women, Men, New faces |
London for international models
- Plan your arrival around the British Fashion Council calendar: in 2026, London Fashion Week ran on 19–23 February and 17–21 September. As of 10 October 2026 the council had not yet announced the February 2027 dates.
- On public transport a bank card or phone (or an Oyster card) is all you need: fares are limited by daily and weekly caps. In Zones 1–2 you pay no more than £8.90 a day and no more than £44.70 a week (Monday to Sunday).
- Before you travel, ask the agency to confirm in writing the weekly price of the model apartment and any other costs it will advance: the average rent for a whole home in London was £2,332 a month in August 2026.
Sources: British Fashion Council – London Fashion Week February 2026 (vasario 19–23 d.) · London Fashion Week – About (rugsėjo 17–21 d., bendra moterų ir vyrų platforma) · TfL – Adult caps and Travelcard prices 2026 (lubos 1–2 zonose) · TfL – metro ir traukinių kainų pokyčiai nuo 2026 m. kovo 1 d., lubos įšaldytos iki 2027 m. kovo · TfL – autobusų ir tramvajų kainos įšaldytos iki 2026 m. lapkričio 1 d. · TfL – Fare capping (contactless ir Oyster) · ONS – Private rent and house prices, UK: September 2026 (Londonas – 2 332 £)
Frequently asked
Other places
How this list is made
Each agency is checked against public company registers, state licence requirements and professional-association member lists, then against its own website. Only agencies confirmed as operating are published. No agency pays to be listed and there are no rankings or reviews. Last verified: 2026-10-10.
01How many modeling agencies are there in London?
This catalogue lists 30 verified agencies in London, including Models 1, Nevs, Premier Model Management and Storm. Only agencies with a current licence or professional-association membership, or confirmed by at least two independent sources, are included.
02Which parts of London are modeling agencies in?
Mostly in two areas. Nine catalogue agencies are in the West End (Soho, Fitzrovia, Marylebone, Bloomsbury and Covent Garden) and eight in the east around Shoreditch, Hoxton, Old Street, Clerkenwell and Farringdon. Six are in the west (Hammersmith, Shepherd's Bush, White City, Chiswick and off Kensal Road), three in Chelsea, Pimlico and Battersea, and three south of the Thames in Southwark, Bermondsey and Herne Hill.
03When is London Fashion Week?
The British Fashion Council holds it twice a year, in February and September, with womenswear and menswear on a single platform. In 2026 it ran on 19–23 February and 17–21 September. As of 10 October 2026 the council had not yet announced the February 2027 dates.
04How much does public transport cost in London?
By bus or tram the Hopper fare gives unlimited journeys within one hour for £1.75; this fare is frozen until 1 November 2026. Tube and rail fares rose on 1 March 2026, but daily and weekly caps are frozen until March 2027: in Zones 1–2 they are £8.90 a day and £44.70 a week. Caps apply when you pay by bank card, phone or Oyster card.
05How much does it cost a model to live in London?
We found no reliable public data on model apartment prices. According to the Office for National Statistics (ONS), the average private rent for a whole home in London was £2,332 a month in August 2026, the highest in the UK. An agency apartment is usually shared with other models and its cost is deducted from your fees, so ask for the weekly price in writing.
06Do London agencies take models from Lithuania?
Yes, but you need permission before you come to work: without status under the EU Settlement Scheme, a Lithuanian citizen can use a Permitted Paid Engagement, the Creative Worker concession or a visa. Most models come through a mother agency that sends London agencies digitals and measurements. We describe all the routes on the United Kingdom page.















