Model's Generation
Works with: women, men, kids
Model's Generation is a modeling agency based in Liège, BE, founded in 1994.
Profile in progress – facts are still being verified.

Worth knowing
The agency's history page says Georges Toniotti has been in the profession since 1981 (agency Ex Aequo in Geel, later Hubert.H in Brussels), moved to Liege in 1989 where he taught modelling classes, and opened his own agency Model's Generation in 1994, which has organised more than 326 fashion shows in Belgium, Luxembourg and Rome. The agency is first of all a fashion show organiser with its own men's, women's and children's boards; in the company register he is a natural person active since 2016.
Agency website, 2026-10-19
Model's Generation in its own words
Des milliers de défilés ont lieu chaque année à travers l'Europe. Ceux pris en charge par MODEL'S GENERATION sont toujours parfaitement réglés, minutés, organisés.
How to apply to Model's Generation
- Apply through the agency's own online form – the link is above. Prepare 4–6 unretouched digitals and your measurements.
- Check its website or Instagram for open-call days; if none are listed, apply online.
- If you are represented by a mother agency, let it make the introduction – that is how most placements abroad start.
- Models from abroad can apply; a work permit is arranged by the agency once a placement is agreed.
- Never pay to apply. A licensed agency earns a commission on your work, nothing upfront.
Looking for an agency that can place you abroad?
Supermodels is a mother agency in Vilnius, Lithuania, working since 2001. It develops new faces and places models with agencies in Paris, Milan, London and Asia. Applying is free and commits you to nothing.
Jurgita is published by Supermodels, so this is our own agency. Other agencies' profiles are based on public sources and their own information.
Reviews of Model's Generation
Have you worked with this agency, applied to it, or are you a model's parent? Share your experience to help others choose.
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- Reviews are published after an editor has read them.
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What you need before applying
Agencies ask for the same three things: clean digitals, exact measurements and – once you are signed – a composite card for castings.
Frequently asked
Sources: Model's Generation - home (quote; menu Accueil, References, Mannequins (Hommes, Dames, Enfants), Galerie, Historique, Contact; models receive continuous training from manager Georges Toniotti; videos of shows for Renato Balestra, Les Grands Pres, Basilix, Mediacite; site in plain http) · Model's Generation - historique (Georges Toniotti started in 1981 at the agency Ex Aequo in Geel, worked for Hubert.H in Brussels from 1988, moved to Liege in 1989 and taught modelling classes, opened Model's Generation in 1994; more than 326 shows organised in Belgium, Luxembourg and Rome) · Model's Generation - contact (Georges Toniotti, rue du diamant 1, 4000 Liege, +32 475 75 79 04, info@modelsgeneration.com, TVA BE 0597 539 497) · KBO/BCE public search (kbopub.economie.fgov.be), read with curl on 2026-10-19: Toniotti, Georges, BCE 0597.539.497, natural person, start date 1 July 2016, status Actif, situation normale · Fact: pagesdor.be lists the business as 'Agence de mannequins - organisation defiles de mode', Rue du Diamant 1/51, 4000 Liege, rating 3.0 from 1 review · Fact: Europages - 'Model's generation est une agence de mannequins (hommes, femmes et enfants)' (search result snippet)
01Does Model's Generation accept international models?
Model's Generation does not say explicitly; apply online or through your mother agency.
02Do I need a mother agency to join Model's Generation?
Not necessarily, but most placements abroad are arranged agency-to-agency, so a mother agency makes the introduction easier.
03Is there an application fee at Model's Generation?
No legitimate agency charges to apply; if you are asked to pay upfront, walk away.
04How do I apply to Model's Generation?
Through its online application form (linked above) with digitals and measurements.
