Commercial modeling agencies in London
There are 74 verified modeling agencies in London, 15 of them holding a state licence or a professional-association membership. Below: every agency with its boards, founding year and application route, a comparison table, and what international models need to know before applying.
London is the centre of the UK's fashion and model market: the British Fashion Council holds London Fashion Week here twice a year, in February and September. Our catalogue lists 74 London agencies, 15 of them BFMA members; most are in the West End (Soho, Fitzrovia, Covent Garden) and in the east around Shoreditch, Old Street and Clerkenwell. Lithuanian models usually come here through a mother agency, with their permission to work arranged in advance.
Where the agencies are in London
The agencies
Sandra Reynolds
- Women
- Men
- New faces
- Kids
- Curve / plus-size
- Senior
- Commercial
- Sport
- Talent
Sandra Reynolds is a modeling agency based in London, United Kingdom, founded in 1975.
Hired Hands Models
- Women
- Men
- Curve / plus-size
- Senior
- Commercial
- Sport
Hired Hands Models is a modeling agency based in London, United Kingdom, founded in 1991.
Flair Talent
- Women
- Men
- Commercial
- Talent
Flair Talent is a modeling agency based in London, United Kingdom, founded in 2004.
Source Models
- Women
- Men
- Kids
- Curve / plus-size
- Senior
- Commercial
- Sport
- Talent
Source Models is a modeling agency based in London, United Kingdom, founded in 2004.
The Diversity Agency
- Women
- Men
- New faces
- Curve / plus-size
- Senior
- Commercial
- Sport
The Diversity Agency is a modeling agency based in London, United Kingdom, founded in 2016.
Base Models
- Women
- Men
- New faces
- Curve / plus-size
- Senior
- Commercial
- Sport
- Talent
Base Models is a modeling agency based in London, United Kingdom.
Fusion Management
- New faces
- Kids
- Curve / plus-size
- Senior
- Commercial
- Sport
- Talent
Fusion Management is a modeling agency based in London, United Kingdom.
IMM Agency Group
- Women
- Men
- New faces
- Curve / plus-size
- Senior
- Commercial
- Talent
IMM Agency Group is a modeling agency based in London, United Kingdom.
Compare at a glance
| Agency | Founded | Boards |
|---|---|---|
| Sandra Reynolds | 1975 | Women, Men, New faces, Kids, Curve / plus-size, Senior, Commercial, Sport, Talent |
| Hired Hands Models | 1991 | Women, Men, Curve / plus-size, Senior, Commercial, Sport |
| Flair Talent | 2004 | Women, Men, Commercial, Talent |
| Source Models | 2004 | Women, Men, Kids, Curve / plus-size, Senior, Commercial, Sport, Talent |
| The Diversity Agency | 2016 | Women, Men, New faces, Curve / plus-size, Senior, Commercial, Sport |
| Base Models | Women, Men, New faces, Curve / plus-size, Senior, Commercial, Sport, Talent | |
| Fusion Management | New faces, Kids, Curve / plus-size, Senior, Commercial, Sport, Talent | |
| IMM Agency Group | Women, Men, New faces, Curve / plus-size, Senior, Commercial, Talent | |
| In-House Models | Commercial |
London for international models
- Plan your arrival around the British Fashion Council calendar: in 2026, London Fashion Week ran on 19–23 February and 17–21 September. As of 10 October 2026 the council had not yet announced the February 2027 dates.
- On public transport a bank card or phone (or an Oyster card) is all you need: fares are limited by daily and weekly caps. In Zones 1–2 you pay no more than £8.90 a day and no more than £44.70 a week (Monday to Sunday).
- Before you travel, ask the agency to confirm in writing the weekly price of the model apartment and any other costs it will advance: the average rent for a whole home in London was £2,332 a month in August 2026.
Sources: British Fashion Council – London Fashion Week February 2026 (vasario 19–23 d.) · London Fashion Week – About (rugsėjo 17–21 d., bendra moterų ir vyrų platforma) · TfL – Adult caps and Travelcard prices 2026 (lubos 1–2 zonose) · TfL – metro ir traukinių kainų pokyčiai nuo 2026 m. kovo 1 d., lubos įšaldytos iki 2027 m. kovo · TfL – autobusų ir tramvajų kainos įšaldytos iki 2026 m. lapkričio 1 d. · TfL – Fare capping (contactless ir Oyster) · ONS – Private rent and house prices, UK: September 2026 (Londonas – 2 332 £)
Frequently asked
Other places
How this list is made
Each agency is checked against public company registers, state licence requirements and professional-association member lists, then against its own website. Only agencies confirmed as operating are published. No agency pays to be listed and there are no rankings or reviews. Last verified: 2026-10-10.
01How many modeling agencies are there in London?
This catalogue lists 74 verified agencies in London, including Models 1, Nevs, Premier Model Management and Storm. Only agencies with a current licence or professional-association membership, or confirmed by at least two independent sources, are included.
02Which parts of London are modeling agencies in?
Mostly in two areas. Of the 62 catalogue agencies with a known office address, 22 are in and around the West End (Soho, Fitzrovia, Mayfair, Marylebone, Bloomsbury, Covent Garden and the Strand) and 18 in the east around Shoreditch, Hoxton, Old Street, Clerkenwell and Bethnal Green. Seven are in the west (Hammersmith, Shepherd's Bush, White City, Chiswick and off Kensal Road), six south of the Thames (Southwark, Bermondsey, Herne Hill), five in Chelsea, Pimlico, Victoria and Battersea, and four in the north (King's Cross, Angel, Kentish Town, Walthamstow).
03How many modeling agencies are there in London?
In October 2026 our catalogue listed 74 London agencies out of 106 across the United Kingdom. Fifteen of them are BFMA members. A women's board is offered by 51 agencies, a men's board by 49, new faces by 36, talent by 34, mature models by 16, curve by 13, sport by 11, commercial by 9 and kids by 6.
04When is London Fashion Week?
The British Fashion Council holds it twice a year, in February and September, with womenswear and menswear on a single platform. In 2026 it ran on 19–23 February and 17–21 September. As of 10 October 2026 the council had not yet announced the February 2027 dates.
05How much does public transport cost in London?
By bus or tram the Hopper fare gives unlimited journeys within one hour for £1.75; this fare is frozen until 1 November 2026. Tube and rail fares rose on 1 March 2026, but daily and weekly caps are frozen until March 2027: in Zones 1–2 they are £8.90 a day and £44.70 a week. Caps apply when you pay by bank card, phone or Oyster card.
06How much does it cost a model to live in London?
We found no reliable public data on model apartment prices. According to the Office for National Statistics (ONS), the average private rent for a whole home in London was £2,332 a month in August 2026, the highest in the UK. An agency apartment is usually shared with other models and its cost is deducted from your fees, so ask for the weekly price in writing.
07Do London agencies take models from Lithuania?
Yes, but you need permission before you come to work: without status under the EU Settlement Scheme, a Lithuanian citizen can use a Permitted Paid Engagement, the Creative Worker concession or a visa. Most models come through a mother agency that sends London agencies digitals and measurements. We describe all the routes on the United Kingdom page.









