Upfront Model Management
Works with: women, men, commercial models
Upfront Model Management is a modeling agency based in Killarney, Ireland, founded in 2007.
Profile in progress – facts are still being verified.

Worth knowing
Tralee Today reported on 5 February 2025 that the Kerry-based agency had appointed a talent development manager and partner and a casting director as the Upfront group marked 30 years.
Tralee Today, 2025-02-05The Irish Farmers Journal published a feature on diversity among the agency's models on 22 May 2019 and stated that Orla Diffily established it in 2007 to provide local models.
Irish Farmers Journal, 2019-05-22The agency's about page states that it was established in 2007 and is owned and managed by Orla Diffily. The "Our History" page of the same site gives 2008.
Upfront Models, aboutThe agency's history page says that the public relations firm Upfront PR was established in July 1995. The model agency is part of the same group.
Upfront Models, our history
Upfront Model Management in its own words
Established in 2007, Upfront Model Management represent fashion and commercial models (many who have acting experience) in Cork, Kerry and Dublin.
How to apply to Upfront Model Management
- Apply through the agency's own online form – the link is above. Prepare 4–6 unretouched digitals and your measurements.
- Check its website or Instagram for open-call days; if none are listed, apply online.
- If you are represented by a mother agency, let it make the introduction – that is how most placements abroad start.
- Models from abroad can apply; a work permit is arranged by the agency once a placement is agreed.
- Never pay to apply. A licensed agency earns a commission on your work, nothing upfront.
Looking for an agency that can place you abroad?
Supermodels is a mother agency in Vilnius, Lithuania, working since 2001. It develops new faces and places models with agencies in Paris, Milan, London and Asia. Applying is free and commits you to nothing.
Jurgita is published by Supermodels, so this is our own agency. Other agencies' profiles are based on public sources and their own information.
Reviews of Upfront Model Management
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What you need before applying
Agencies ask for the same three things: clean digitals, exact measurements and – once you are signed – a composite card for castings.
Frequently asked
Sources: Upfront Models - about (established 2007; owned and managed by Orla Diffily; models in Cork, Kerry and Dublin; menu: Women, Men, Commercial, Fashion) · Upfront Models - our history (Upfront PR established July 1995; says the model agency was established in 2008, one year later than the about page) · Upfront Models - contact (email, phone and WhatsApp only; no street address on the site) · Upfront Models - become a model (new faces of all ages; photos and measurements by email; open casting days by appointment; no fee mentioned) · Good fact: Tralee Today, 5 February 2025 - the Kerry-based agency appoints a talent development manager and partner and a casting director as the Upfront group marks 30 years · Good fact: Irish Farmers Journal, 22 May 2019 - Orla Diffily established Upfront in 2007 to provide local models; feature on diversity among its models · Golden Pages listing (Upfront Model Management, Killarney, Co. Kerry, same phone as Upfront Public Relations; the source for the town; third-party directory)
01Does Upfront Model Management accept international models?
Upfront Model Management does not say explicitly; apply online or through your mother agency.
02Do I need a mother agency to join Upfront Model Management?
Not necessarily, but most placements abroad are arranged agency-to-agency, so a mother agency makes the introduction easier.
03Is there an application fee at Upfront Model Management?
No legitimate agency charges to apply; if you are asked to pay upfront, walk away.
04How do I apply to Upfront Model Management?
Through its online application form (linked above) with digitals and measurements.
