How it works
It is the first picture a client sees, so it should be simple and true: clean light, natural make-up, eyes to camera, hair and the outline of the face visible. For actors and commercial models a headshot often matters more than a full-length shot.
For a fashion model the headshot is more styled, but here too the client wants to see the face without heavy filters. Commercial advertising often asks for a smile as well.
A headshot is not a digital: it is made by a photographer with lighting and retouching, while a digital is an honest record of the face. You need both.
In practice
A commercial agency asks for a new headshot. The photographer shoots in soft daylight: the model looks into the lens, hair down, light make-up. Two versions are made, serious and smiling. The smiling one becomes the main picture on the website, since commercial clients' requests ask for it most.
What to watch for
- The whole head in frame, not cropped.
- Light retouching: skin texture stays.
- Have two versions: serious and smiling.
Related terms
Frequently asked
01How is a headshot different from a beauty shot?
A headshot shows the person; a beauty shot is closer and shows skin, make-up or hair for a product.
02Can you take a headshot with a phone?
A phone digital is enough to apply; a portfolio headshot is better made with a photographer.