How it works
Before a shoot the creative director or the photographer gathers pictures that show the result they are after. The board goes to the whole team so the stylist, the make-up artist and the model see the same picture without long explanations.
For the model a mood board is a hint about how to move: dynamic or still, smiling or serious, street or runway energy. Look at it the evening before and think about the poses you will try.
On test shoots and TFP the board is often made together. It is the best way to avoid disappointment when the result is nothing like what someone expected.
In practice
The photographer sends a mood board: 1980s film stills, warm evening light, movement against a car, natural hair. The model looks at it in the evening and prepares a few poses with movement. On set he quickly gets what is needed, and the shoot wraps an hour early.
What to watch for
- Ask for the mood board before the job if you have not had it.
- Prepare a few poses based on it.
- If something on the board is not for you (nudity, say), say so in advance.
Related terms
Frequently asked
01Who makes the mood board?
Usually the creative director, the photographer or the client; on tests the whole team may make it.
02Is a mood board part of the contract?
No, but it shows what is expected. If it includes something you will not do, raise it beforehand.