How it works
The client books the model through the agency, approves the fee and the usage terms, and decides on set whether the result works. Several people often represent the client: a brand manager, the creative director and the producer.
A model is courteous with the client, but money or terms are not negotiated on set: that is the agency's job. If the client asks for something that was not agreed, the model tells the booker.
A satisfied client is a model's best asset: most steady work comes from clients who book the same model again.
In practice
At a campaign shoot three people represent the client: the brand manager, the marketing manager and the producer. They watch the frames on screen and confer with the photographer. When the brand manager asks for an extra look that was not planned, the model calmly says she will check with her booker, who arranges an extra hour.
What to watch for
- Negotiate terms through the agency, not directly with the client.
- Be punctual and prepared: that is how you get rebooked.
- Pass any request that was not agreed to your booker.
Related terms
Frequently asked
01Can a client contact a model directly?
If the model is represented, work must go through the agency; pass any direct contact to your agent.
02Who decides on set, the client or the photographer?
The client has the final say, but the photographer and the creative director lead the creative work.