Platform Agency
Works with: women, men, new faces
Platform Agency is a modeling agency based in Amsterdam, Netherlands, founded in 1996.
Worth knowing
The agency's own FAQ answers the question about an application fee by saying that you should never have to pay to apply or sign to a modelling agency. It also says the agency holds no open calls and organises an annual Model Day with workshops for signed models.
Agency website, 2026-10-12The agency's Facebook page announced that from 21 December 2021 to 1 January 2022 Paparazzi Models would officially become Platform Agency. The old domain paparazzimodels.nl now redirects to platform.agency, and the site lists offices in Amsterdam and Madrid.
Agency Facebook page (search result snippet)Het Parool reported on 5 May 2021 that founder Sarah Keller died on 21 April 2021 aged 53 and that creative director Mo Karadag took over as director. According to the paper Keller spent years managing the careers of Doutzen Kroes and Anne-Marie van Dijk, and the agency then had 45 models on its board, among them Rianne van Rompaey, Saskia de Brauw and Imaan Hammam.
Het Parool, 2021-05-05De Volkskrant wrote on 10 March 2018, in its investigation into photographer Yorick Nubé, that Paparazzi had never received complaints about him and had not worked with him for a year because it preferred photographers with a different style. The agency told the paper that new models and their parents sign house rules, that nudity under 18 is not allowed and that a relative or a staff member always goes along to a first shoot.
de Volkskrant, 2018-03-10Het Parool reported on 5 May 2021 that the American Sarah Keller started Paparazzi Pepperoni, an agency for models and photographers, with a colleague in 1995 and went on alone with Paparazzi Model Management in Amsterdam in 1996. Today's Platform Agency is the same agency under a new name.
Het Parool, 2021-05-05
Platform Agency in its own words
Platform Agency is an international model agency and fashion management company with headquarters based in Amsterdam, Netherlands. With our dedicated team we connect our models with high end international brands across fashion, art and entertainment.
How to apply to Platform Agency
- Apply through the agency's own online form – the link is above. Prepare 4–6 unretouched digitals and your measurements.
- Check its website or Instagram for open-call days; if none are listed, apply online.
- If you are represented by a mother agency, let it make the introduction – that is how most placements abroad start.
- Models from abroad can apply; a work permit is arranged by the agency once a placement is agreed.
- Never pay to apply. A licensed agency earns a commission on your work, nothing upfront.
Looking for an agency that can place you abroad?
Supermodels is a mother agency in Vilnius, Lithuania, working since 2001. It develops new faces and places models with agencies in Paris, Milan, London and Asia. Applying is free and commits you to nothing.
Jurgita is published by Supermodels, so this is our own agency. Other agencies' profiles are based on public sources and their own information.
Reviews of Platform Agency
Have you worked with this agency, applied to it, or are you a model's parent? Share your experience to help others choose.
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- Reviews are published after an editor has read them.
- Write about your own experience: the casting, the contract, jobs, payments, communication.
- We do not publish insults, other people's personal data or accusations that cannot be checked.
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- Every agency is treated the same way, including our publisher Supermodels.
What you need before applying
Agencies ask for the same three things: clean digitals, exact measurements and – once you are signed – a composite card for castings.
Frequently asked
Sources: Platform Agency - contact (Singel 512-2HG, 1017 AX Amsterdam; Amsterdam +31 (0) 20 639 3910, Madrid +34 620428388; no KVK number on the site) · Platform Agency - menu (Women, Men, Youth, Become); Youth recorded here as new-faces · Platform Agency - apply here (online form, natural daylight photos, no professional shots needed; 'We reply to every application') · Good fact: agency's own FAQ - 'No, you should never have to pay to apply or sign to a modelling agency'; no open calls; prefers models aged 18 and over; annual Model Day and The Platform Model Guide for signed models · Good fact: agency's own about page - 'over twenty-five years of scouting heritage'; says it signed and developed Doutzen Kroes, Rianne van Rompaey, Imaan Hammam, Saskia de Brauw, Mila van Eeten, Beauise Genc, Marte Mei van Haaster and Parker van Noord · Fact: paparazzimodels.nl now redirects to platform.agency (checked by direct request) · Fact: agency's Facebook page, still at the old Paparazzi address - 'FROM 21-12-2021 TO 01-01-2022 PAPARAZZI MODELS WILL OFFICIALLY BECOME PLATFORM AGENCY' (search result snippet, page not opened) · KVK listing on Creditsafe business index: Paparazzi Modelmanagement B.V., KVK 33275637, founded 1995, Singel 512 2HG, 1017 AX Amsterdam, website platform.agency (status hidden on the free page) · Good fact: Het Parool, 5 May 2021 (read via Wayback Machine copy) - obituary of founder Sarah Keller (1967-2021): the American started Paparazzi Pepperoni with a colleague in 1995 and Paparazzi Model Management on her own in 1996; managed Doutzen Kroes and Anne-Marie van Dijk; died 21 April 2021; creative director Mo Karadag succeeded her as director; 45 models incl. Rianne van Rompaey, Saskia de Brauw, Imaan Hammam · Fact: de Volkskrant, 10 March 2018 (read via Wayback Machine copy) - Paparazzi said it never received complaints about test photographer Yorick Nubé and stopped working with him a year earlier for reasons of style; new models and parents sign house rules; no nudity under 18; a relative or staff member goes along to a first shoot · Fact: Dutch Wikipedia, Doutzen Kroes - agencies listed include Paparazzi Models
01Does Platform Agency accept international models?
Platform Agency does not say explicitly; apply online or through your mother agency.
02Do I need a mother agency to join Platform Agency?
Not necessarily, but most placements abroad are arranged agency-to-agency, so a mother agency makes the introduction easier.
03Is there an application fee at Platform Agency?
No legitimate agency charges to apply; if you are asked to pay upfront, walk away.
04How do I apply to Platform Agency?
Through its online application form (linked above) with digitals and measurements.