Ulla Models
Works with: women, new faces
Ulla Models is a modeling agency based in Amsterdam, Netherlands, founded in 1978.
Worth knowing
The agency's contact page says Ulla Models Nederland is part of Max Models B.V., and the office is at Rokin 69, the same address as Touché Models and MaxMen. The site also says the agency has signed The Model's Health Pledge.
Agency website, 2026-10-12The agency's own site says that in 2024 the agency Future Faces joined Ulla Models and that the two well-known agencies merged into one under the Ulla Models name. The domain futurefaces.com now redirects to the Ulla Models site.
Agency website, 2026-10-12De Volkskrant, in its 10 March 2018 investigation into photographer Yorick Nubé, quoted a former model called Lieke who accused Ulla Models of having contributed to her agreeing to pose nude and said the agency waved away her mother's concerns. The agency replied through a lawyer that it was shocked, had known nothing of this and that the claim that one cannot be an Ulla model without taking part in erotic shoots was entirely untrue. The paper wrote that the agency's lawyer threatened legal steps.
de Volkskrant, 2018-03-10In the same Volkskrant article of 10 March 2018 an Ulla Models booker said the agency had stopped working with this photographer because the way he presented models on his site did not suit the agency's under-age models. The paper also wrote that the agency made an exception for under-age nudity if the model herself and her parents had no objection.
de Volkskrant, 2018-03-10The agency's own site says Ulla Models was founded in 1978 and was Amsterdam's first modeling agency. In its page description it calls itself Amsterdam's longest-running model management agency.
Agency website, 2026-10-12
Ulla Models in its own words
Ulla Models, founded in 1978, was Amsterdam's first modeling agency. Now, after more than four decades, it is recognized globally for discovering new talent and providing personal guidance.
How to apply to Ulla Models
- Apply through the agency's own online form – the link is above. Prepare 4–6 unretouched digitals and your measurements.
- Check its website or Instagram for open-call days; if none are listed, apply online.
- If you are represented by a mother agency, let it make the introduction – that is how most placements abroad start.
- Models from abroad can apply; a work permit is arranged by the agency once a placement is agreed.
- Never pay to apply. A licensed agency earns a commission on your work, nothing upfront.
Looking for an agency that can place you abroad?
Supermodels is a mother agency in Vilnius, Lithuania, working since 2001. It develops new faces and places models with agencies in Paris, Milan, London and Asia. Applying is free and commits you to nothing.
Jurgita is published by Supermodels, so this is our own agency. Other agencies' profiles are based on public sources and their own information.
Reviews of Ulla Models
Have you worked with this agency, applied to it, or are you a model's parent? Share your experience to help others choose.
No reviews yet.
- Reviews are published after an editor has read them.
- Write about your own experience: the casting, the contract, jobs, payments, communication.
- We do not publish insults, other people's personal data or accusations that cannot be checked.
- The agency can reply publicly to every review.
- Every agency is treated the same way, including our publisher Supermodels.
What you need before applying
Agencies ask for the same three things: clean digitals, exact measurements and – once you are signed – a composite card for castings.
Frequently asked
Sources: Ulla Models - contact (Rokin 69, 1012 KL Amsterdam; phone +31 (0)20 626 36 76; General Manager Veerle Gorter; accounting: 'Ulla Models Nederland (part of Max Models B.V.'; no KVK number on the site) · Ulla Models - menu (Mainboard, Future, Get scouted, About, Blog) · Ulla Models - get scouted (online form; divisions Female, Male, Non-binary; height 174 to 182 cm; development phase first, then placement in London, Milan, Paris, New York; no fee mentioned) · Good fact: agency's own about page - founded in 1978, 'Amsterdam's first modeling agency'; in 2024 Future Faces joined Ulla Models; the agency says it signed and shaped The Model's Health Pledge · Fact: futurefaces.com now redirects to ullamodels.com (checked by direct request) · KVK listing on Creditsafe business index: Max Models B.V., KVK 24396572, founded 2006, Rokin 69 Units 2.01e, 1012 KL Amsterdam (status hidden on the free page) · Fact: SimpledCard customer story - Max Models is a group with three modelling agencies (Max Models, Touché Models and Ulla Models) and the influencer/PR agency L'AGENCY; headquarters Amsterdam, staff 25 · models.com agency profile (Rokin 69, Amsterdam 1012KL; same about text as the site) · Bad fact: de Volkskrant, 10 March 2018 (read via Wayback Machine copy) - a former model quoted under the name Lieke accused Ulla Models of having played an important part in a nude shoot with test photographer Yorick Nubé and of waving away her mother's concerns; Ulla Models answered through a lawyer that it was shocked, knew nothing of this and that the claim was 'pertinent onjuist'; the paper says the lawyer threatened legal steps; a booker said the agency had stopped working with the photographer; the paper also says Ulla made an exception for under-age nudity 'if the model and her parents are fine with it'
01Does Ulla Models accept international models?
Ulla Models does not say explicitly; apply online or through your mother agency.
02Do I need a mother agency to join Ulla Models?
Not necessarily, but most placements abroad are arranged agency-to-agency, so a mother agency makes the introduction easier.
03Is there an application fee at Ulla Models?
No legitimate agency charges to apply; if you are asked to pay upfront, walk away.
04How do I apply to Ulla Models?
Through its online application form (linked above) with digitals and measurements.