In short
- The catalogue has one agency in Bettystown: Promo Models, an event and promotion staffing agency with a board of commercial models.
- The register has a company of the same name with the status "Strike Off Listed"; the website prints no company name.
- The country's largest market is Dublin, with 12 catalogue agencies.
Promo Models
Bettystown is a seaside village in County Meath, north of Dublin. Of the 19 Irish agencies in our catalogue, one is here. Ireland has neither a licence written for model agencies nor an association of them, so the catalogue lists every business that represents models. We do not vouch for them, and each profile shows what we found, good and bad: fees charged to applicants, courses, the company's status in the register and press reports. That includes businesses that supply promotion staff alongside models.
Promo Models calls itself an on-demand event staffing agency on its website: it supplies hostesses and in-store promotion, hospitality and sampling staff. Alongside that it has a board of commercial models with named profiles and says it represents models and actors for advertising campaigns, fashion shows and commercial productions. The address on the website is Bay View, Bettystown. In the catalogue the agency is listed on the page commercial.
The agency's website prints no company name. The CRO register has a Promo Models Limited, registered in Dublin on 21 January 2016; its status is "Strike Off Listed", meaning it is on the list of companies to be struck off, and its last annual return is dated 2019. We linked the website to this company only by the name and by the ten years in business that the website mentions, so the link is not fully confirmed. The registration page mentions no fee for applicants.
Other markets
- Dublin has 12 of the 19 catalogue agencies and hosts part of Ireland Fashion Week.
- Kildare has Ipanema Agency, with women's, men's and kids boards.
How to get started
- Take simple digitals in daylight and write down accurate measurements.
- Read on the agency's profile what we found about its company, and ask whether you are being registered for modelling or for promotion staffing.
- Before you sign, ask for the contract in writing and look in it for the commission, the length of the exclusivity and the payment term. No law or association sets the commission in Ireland.
- Be wary of people who write in an agency's name from personal accounts and of pressure to pay at once: these are signs of a modeling scam.
- The licence, commission, tax, the PPS number and the rules for minors are covered in the guide Modeling agencies in Ireland.