In short
- The catalogue has one agency in Waterford: Prima Model Agency, established in 2000.
- It has women's, men's and talent boards and takes only adults who live in the South East.
- The country's largest market is Dublin, with 12 catalogue agencies.
Prima Model Agency
Waterford is the largest city of Ireland's South East. Of the 19 Irish agencies in our catalogue, one is here. Ireland has neither a licence written for model agencies nor an association of them, so the catalogue lists every business that represents models. We do not vouch for them, and each profile shows what we found, good and bad: fees charged to applicants, courses, the company's status in the register and press reports.
Prima Model Agency says on its website that it was established in 2000 and that it provides models and coordinates events across the South East of Ireland and further afield. It works at fashion shows, wedding fairs, commercial projects and social media shoots, and has a list of presenters next to its models. A third-party directory names Katherine Cahill as its director. We found no office address on the agency's website and did not find it in the company register data.
The agency takes only applicants aged 18 or over who live in the South East: women from 5'7" (about 170 cm) and men from 6' (about 183 cm). It says it trains its new models; the page mentions no fee for applicants, so ask whether the training is free. In the catalogue the agency is listed on the pages women, men and talent.
Other markets
- Dublin has 12 of the 19 catalogue agencies and hosts part of Ireland Fashion Week.
- Cork has one catalogue agency, Lockdown Models.
- Kildare has Ipanema Agency, with women's, men's and kids boards.
How to get started
- Take simple digitals in daylight and write down accurate measurements.
- Compare your height and age with the agency's requirements, and remember that it takes only people who live in the South East.
- Before you sign, ask for the contract in writing and look in it for the commission, the length of the exclusivity and the payment term. No law or association sets the commission in Ireland.
- Be wary of people who write in an agency's name from personal accounts and of pressure to pay at once: these are signs of a modeling scam.
- The licence, commission, tax, the PPS number and the rules for minors are covered in the guide Modeling agencies in Ireland.