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Saturday, 3 October 2026Fashion, style and modelingLTEN
Runway and fashion weeks

Fashion week

Also called: fashion month

A fashion week is a period of several days in which fashion houses in one city present new collections in shows; the main ones are in New York, London, Milan and Paris.

How it works

The big four fashion weeks run back to back twice a year: in February–March the autumn/winter collections are shown, in September–October spring/summer. The whole stretch is often called fashion month. Men's and haute couture weeks are held separately.

For a model it is the most intense time. In the weeks before the shows there are hundreds of castings, then fittings and the show days themselves, with several shows a day. For new faces fashion week is the biggest chance to be noticed.

Fashion weeks are held in many other cities too: Copenhagen, Stockholm, Tokyo, Seoul, Riga and Vilnius. They are smaller but ideal for a first runway experience.

In practice

In early September a model flies to New York, a week later moves to London, then Milan and finally Paris. Over the month he has more than a hundred castings and seven shows. The agency arranges housing and a plan in each city, and when he comes home he receives one combined statement.

What to watch for

  • Go to fashion week only through an agency, with a clear plan and housing.
  • Have money in reserve: castings start before any income.
  • Sleep and food are part of the job, not a luxury.

Related terms

Questions and answers

Frequently asked

01When are fashion weeks held?

The main ones twice a year: February–March and September–October. Exact dates are in the fashion calendar.

02Can you go to fashion week without an agency?

As a spectator, yes, but walking shows without an agency is almost impossible: castings go through agencies.

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