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Saturday, 3 October 2026Fashion, style and modelingLTEN
Types of work and models

Showroom model

Also called: house model

A showroom model presents a collection to store buyers in a brand's showroom, trying on garments and showing them close up during sales appointments.

How it works

After the show come the sales: store buyers visit the brand's showroom to order the collection for next season. They want to see a garment on a person, so the model changes all day and walks in front of a few people.

The work mostly happens during fashion and market weeks and lasts days or weeks. It is paid by the day or hour, and the model's measurements must match the collection's sample size exactly.

It is invisible from the outside but valuable: steady income, long-term clients and a view of a fashion house from the inside.

In practice

After the show a house books a model for ten days in its Paris showroom. Store buyers come in every day, and she shows them the collection's looks, each several times a day. The work is paid by the day, and her measurements match the sample size exactly.

What to watch for

  • Be ready for long days on your feet.
  • Your measurements must match the sample size all season.
  • Polite contact with buyers is part of the job.

Related terms

Types of work and modelsFit modelA fit model is the person on whom designers and pattern makers try and correct garments while they are being developed; their measurements become the collection's standard.Requirements and looksSample sizeSample size is the size in which designers make the first sample of a collection for shows, lookbooks and shoots; models have to fit it.Runway and fashion weeksFashion weekA fashion week is a period of several days in which fashion houses in one city present new collections in shows; the main ones are in New York, London, Milan and Paris.Types of work and modelsRunway modelA runway model shows collections live at fashion shows, walking the catwalk in the designer's clothes before an audience, press and buyers.Portfolio and materialsLookbookA lookbook is a set of pictures of a brand's collection, with each look shown on a model, for buyers, press and customers.
Questions and answers

Frequently asked

01Does a showroom model need runway experience?

Not necessarily, but they need exact measurements, good posture and stamina.

02When does showroom work happen?

Mostly during and after fashion weeks, when stores place orders for next season.

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