How it works
Brands increasingly understand that their customers come in every age, so they look for real, mature faces in advertising. Many agencies have a classic board with models from forty to seventy and beyond.
Some are former young models who came back to the profession, others start only later in life. Confidence, a cared-for appearance and natural ease on camera are what count here.
Grey hair, lines and character are not flaws in this market but the reason a client picks this model.
In practice
A fifty-five-year-old woman who modeled when young returns on an agency's classic board. In her first year she works in skincare, travel and bank advertising. Clients choose her precisely for her grey hair and natural lines, which match their customers' age. By the end of the year she earns more than she did as a young model.
What to watch for
- Your digitals should show you as you are now.
- Look for agencies with a classic board.
- Show lifestyle and portrait frames in your portfolio.
Related terms
Frequently asked
01Can you become a model after 40?
Yes, especially in advertising and lifestyle work, where mature faces are in demand.
02Which jobs use mature models?
Cosmetics, health, banks, travel and fashion brands for an older audience.