In short
- The catalogue has one agency in Potsdam: Agentur Lieblingsmensch, which places models, real couples and real families in advertising and film.
- The agency works mainly in Berlin and the surrounding area.
- Potsdam is in fare zone C of the Berlin network: a single ABC ticket costs €5.00.
Modeling work in Potsdam
Potsdam is the capital of the state of Brandenburg, right next to Berlin, and our catalogue lists one agency there. The office of Agentur Lieblingsmensch is on Gregor-Mendel-Straße. The agency writes that it works mainly in the German market, especially in Berlin and the surrounding area, and that its clients are casting agencies and advertising and film productions.
Its website has four lists: models, people, real couples and real families. The agency calls real couples and families its strength: in its words, the real chemistry between them looks natural and credible on screen. So the work here is mostly advertising and filming rather than catwalk; in the catalogue the agency sits under the commercial board. The application form is on the agency's website.
Berlin next door
For fashion agencies, look to Berlin: the catalogue lists 32 there, and Berlin Fashion Week takes place twice a year. Potsdam is in fare zone C of the Berlin network, so the trip needs an ABC ticket: a single costs €5.00 and a 24-hour ticket €12.90. The monthly Deutschlandticket at €63 is valid on this route too.
How to get started
- Take simple digitals in daylight and write down accurate measurements.
- Apply through each agency's official channels. A genuine agency does not charge for applying or for a casting; being asked to pay upfront for registration or a shoot is a sign of a modeling scam.
- For fashion work, pick a few agencies in Berlin or Hamburg and only travel once you have been invited to meet.
- Contracts, commission, tax and the rules for minors are covered in the guide Modeling agencies in Germany.

